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Trader Joe's Rebranding Mexican & Chinese Food Packaging Over Racism Allegations

July 22, 2020


Photo by AP Photo Chris Pizzello, File

Trader Joe's announced plans to change the packaging of its Mexican and Chinese food lines after an online petition slammed the branding for being racist. The chain's national director of public relations, Kenya Friend-Daniel, noted that while the use of "Trader Ming's" and "Trader José" was originally a "lighthearted attempt at inclusiveness," the company realizes this isn't the case and times have changed. "With this in mind, we made the decision several years ago to use only the Trader Joe's name on our products moving forward," Friend-Daniel said. "Packaging for a number of the products has already been changed, but there's a small number of products in which the packaging is still going through the process." As of Monday morning, a Change.org petition urging Trader Joe's to  "remove racist branding and packaging from its stores" had more than 2,500 signatures.